Case study
Mortgage Lender's Lead Generation Transformed by AI Video Ads
Client
A mortgage lender in California offering loan programs specifically for state and city employees.
Client
A mortgage lender in California offering loan programs specifically for state and city employees.
Case study
Mortgage Lender's Lead Generation Transformed by AI Video Ads
Client
A mortgage lender in California offering loan programs specifically for state and city employees.
487 Leads Generated
158,886 + Views
62.39% Lower CPL
Challenge
The client's in-house static graphics were underperforming in generating leads. Despite running campaigns, they were struggling with high costs per lead and a limited return on investment.
Challenge
The client's in-house static graphics were underperforming in generating leads. Despite running campaigns, they were struggling with high costs per lead and a limited return on investment.
Challenge
The client's in-house static graphics were underperforming in generating leads. Despite running campaigns, they were struggling with high costs per lead and a limited return on investment.
Solution
After analyzing the client's past campaigns, where the average cost per lead was $38.53, we introduced AI-driven video ads that resembled user-generated content, creating more engaging and authentic interactions with potential leads. These new AI video ads were tested alongside the existing static creative ads for comparison.
Solution
After analyzing the client's past campaigns, where the average cost per lead was $38.53, we introduced AI-driven video ads that resembled user-generated content, creating more engaging and authentic interactions with potential leads. These new AI video ads were tested alongside the existing static creative ads for comparison.
Solution
After analyzing the client's past campaigns, where the average cost per lead was $38.53, we introduced AI-driven video ads that resembled user-generated content, creating more engaging and authentic interactions with potential leads. These new AI video ads were tested alongside the existing static creative ads for comparison.
Results
AI Video Ads: 487 leads at a cost of $14.49 per lead.
Total Leads (AI + Static): 480 leads.
The AI video ads generated leads 62.39% lower in cost per lead compared to previous campaigns.
By shifting to AI video ads, the client dramatically reduced their cost per lead and increased their overall lead volume, demonstrating the effectiveness of dynamic, AI-driven creative over traditional static designs.
Results
AI Video Ads: 487 leads at a cost of $14.49 per lead.
Total Leads (AI + Static): 480 leads.
The AI video ads generated leads 62.39% lower in cost per lead compared to previous campaigns.
By shifting to AI video ads, the client dramatically reduced their cost per lead and increased their overall lead volume, demonstrating the effectiveness of dynamic, AI-driven creative over traditional static designs.
Results
AI Video Ads: 487 leads at a cost of $14.49 per lead.
Total Leads (AI + Static): 480 leads.
The AI video ads generated leads 62.39% lower in cost per lead compared to previous campaigns.
By shifting to AI video ads, the client dramatically reduced their cost per lead and increased their overall lead volume, demonstrating the effectiveness of dynamic, AI-driven creative over traditional static designs.
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© Elevated REM 2024. All rights reserved.
A Travis Thom Company.
Get started
Ready to explode your social media?
© Elevated REM 2024. All rights reserved.
A Travis Thom Company.
Get started
Ready to explode your social media?
© Elevated REM 2024. All rights reserved.
A Travis Thom Company.